Social Pressures

Reinforcement
- Punishment and rewards for behavior
  - Reward for conforming in raises, stature, etc.
  - Punishment for nonconformance by shunning
Imitation
- Performance improves with similarity to group
  - Behaving like group enhances performance
  - Perception like group helps behave like group
- Punishment for not acting like group
  - Learning what to do (imitation)
  - Learning what not to do (inhibition)
Authority and stature induce conformance
Education and ethics reduce conformance