Example: Influence

Find key decision makers on sides of issue
- Zealots: push the desired view
- Supporters: agree but do not push it
- Neutrals: have no opinion or don't care
- Detractors: push against the desired view
Decide how many to move where to win
- Move a few detractors to neutral to win?
Create influences to achieve movements
- Busy some detractors on higher priorities
- Persuade some detractors by reason
- Eliminate some detractors by positional power