[iwar] [fc:50%.of.US.companies.don't.give.a.hoot.about.online.data.security]

From: Fred Cohen (fc@all.net)
Date: 2001-10-11 07:21:30


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Subject: [iwar] [fc:50%.of.US.companies.don't.give.a.hoot.about.online.data.security]
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50% of US companies don't give a hoot about online data security 
Security News Portal, 10/11/2001
<a href="http://www.securitynewsportal.com/article.php?sid=1890&mode=thread&order=0">http://www.securitynewsportal.com/article.php?sid=1890&mode=thread&order=0>

Less than 50 percent of U.S.  companies with Web sites are appropriately
concerned with the security of their online data say a new report by
Jupiter Media.  Jupiter, a firm specializing in analysis and measurement
of technology trends, today reports that although only 12.1 percent of
U.S.  companies with a Web presence cite direct financial loss as a
concern of suffering an online security breach, more than 40 percent are
concerned about the impact that an online security invasion has on
consumer trust and confidence. 

While these "soft" concerns speak well of customer-focused operations,
Jupiter analysts have found that their lack of direct financial value
contribute to tremendously low planned growth in security spending. 
According to a new Jupiter Research report, titled "Enterprise Security:
Managing Services for Maximum Coverage," enterprises must outsource a
significant portion of their Web site security technology to stay safe
and under budget. 

"While Code Red and other highly-publicized security breaches have
filled headlines, most Web site managers are not particularly concerned
about the security of their site's data," said David Schatsky, Jupiter
senior analyst and research director.  "There is a fundamental lack of
understanding out there when it comes to the gravity of security
breaches.  As businesses consolidate their enterprise data, it becomes
easier for attackers to reach.  Even if files on the Web server itself
are relatively inconsequential, a hacker can reach through
customer-facing applications to data used by other systems."

According to a July 2001 Jupiter Executive Survey, 49.5 percent of Web
site managers and chief information officers (CIOs) consider the
sensitivity of their site's data as "low." Jupiter analysts believe that
this is a dramatic undervaluing of assets.  To be prepared, stay abreast
of the latest developments in site security and fend off unwanted online
attacks, Jupiter analysts advise companies to outsource large portions
of their Web site security initiatives to third parties. 

The new Jupiter Executive Survey also indicates that 29 percent of Web
site managers and CIOs rate their risk of attack as "low." Nearly a
third of these managers classify their data sensitivity as "high."
According to Jupiter analysts, any business bothering to support a Web
site should be concerned about an attack, and those who admit that their
data is valuable to others should be doubly concerned. 

"Do-it-yourself security is short sighted.  If you're talented and
lucky, you can get by in a pinch, but it's going to catch up with you. 
Security services should absolutely be monitored and managed internally,
but you need expert advice, cutting-edge technology and a 24-hour
emergency response team to make it work," Schatsky said. 

Companies interested in purchasing the new Jupiter Research security
report can call toll-free at 1-877-464-6627 or visit www.jmm.com. 
Businesses who would like have an analyst present this research at an
upcoming event can contact Jamie Kampel at 917-534-6132 or

jkampel@jmm.com. 
Jupiter Online Security Research Methodology

Jupiter utilizes a wide set of data-gathering tools to conduct research,
including systematic polling of leading industry executives, extensive
consumer surveys, extensive executive surveys, Media Metrix audience
measurement data, AdRelevance online advertising metrics and a rigorous
approach to building market forecasting models.  For a fuller
explanation of the methodology, please visit <a
href="http://www.jmm.com">http://www.jmm.com>.  Jupiter IT Executive
Survey

In July 2001, Jupiter conducted a formal survey of IT executives
selected from E-Rewards, Inc executive panel.  A total of 471
individuals responded to the survey.  Respondents were targeted by
function (CIO, CTO, Director and/or VP of IT) and company revenue ($50
million or more).  Respondents received an e-mail invitation to
participate in the survey, with an attached URL linked to the Web-based
survey form.  As an incentive, respondents were awarded with frequent
flyer points of choice and a free copy of the survey results.  In this
survey effort, Jupiter worked with its research partner E-Rewards, Inc
on the technical tasks of sample building, survey fielding, and data
processing.  E-Rewards maintains one of the largest executive research
panels with more than 200,000 IT and Business Executives in the U.S. 
Panel-based market research with E-Rewards enables Jupiter to field
successful, highly targeted surveys to hard-to-reach executives such as
purchasing managers and VPs of IT.  About Jupiter Media Metrix Jupiter
Media Metrix is the global leader in Internet and new technology
analysis and measurement.  The company delivers innovative and
comprehensive Internet measurement, analysis, intelligence and events to
provide businesses with unmatched global resources for understanding and
profiting from the Internet.  Jupiter Media Metrix brings together
world-class, innovative and market-leading products, services, research
methodologies and people.  Jupiter Media Metrix brands include Media
Metrix, AdRelevance, Jupiter Research and Jupiter Events.  The Company
is headquartered in New York City and operates worldwide, across the
Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the Middle
East.  Visit us at www.jmm.com for more information. 

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