[iwar] [fc:Consumers.Still.Worried.About.Security.Of.E-Shopping]

From: Fred Cohen (fc@all.net)
Date: 2001-11-29 16:42:08


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Date: Thu, 29 Nov 2001 16:42:08 -0800 (PST)
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Subject: [iwar] [fc:Consumers.Still.Worried.About.Security.Of.E-Shopping]
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Consumers Still Worried About Security Of E-Shopping

By Mike Koller, InternetWeek, 11/29/2001
<a href="http://dailynews.yahoo.com/h/cmp/20011127/tc/inw20011127s0003_1.html">http://dailynews.yahoo.com/h/cmp/20011127/tc/inw20011127s0003_1.html>

Online shopping may be convenient, but it has yet to win the hearts and
minds of many who fear their private information will be compromised or
stolen outright. 
Online shopping may be convenient, but it has yet to win the hearts and
minds of many who fear their private information will be compromised or
stolen outright. 
According to a Jupiter Media Metrix survey, fears persist about the
security of credit card numbers and personal information among those who
online, as well as offline. 
According to the survey, 59 percent of shoppers who eschew online
purchases for trips to brick-and-mortar stores are afraid their credit
card data will be pilfered. More than half -- 54 percent -- said they
are worried their information will be sold to other merchants. 
Consumers' concerns about fraud are legitimate because they will act on
their perceptions, said Jupiter Rja Dhinsa. 
"And their fears are valid because some of the technologies are
unproven," he said. "From time to time you do hear about credit card
databases being accessed and cards being stolen, so until security
improves, you'll see that fear remain." 
Shoppers are also reluctant to have their personal information peddled
to marketers online. 
Buyers' information is often sold by brick-and-mortar institutions, and
consumers have good reason to be wary of the practice being replicated
online, Dhinsa said. 
"Consumers have a frustration level in terms of their information being
shared, and that will just continue to increase," he said. "Until they
can be assured their information will be confidential, this will be an
obstacle that will make them hesitate to provide their information
online," he said.

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