RE: [iwar] PRIVACY Forum Digest V10 #04 (fwd)

From: John Sforza (
Date: 2001-06-11 14:12:36

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Date: Mon, 11 Jun 2001 17:12:36 -0400
Subject: RE: [iwar] PRIVACY Forum Digest V10 #04 (fwd)
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Well, just when I was having so much trouble identifying Arabs, Jews and
other entities for highly focused terrorist targeting here comes American
advertising and marketing to the rescue. I don't think that this diverges at
all. I would be very interested to see how well that information is
protected (if at all) and whether it's available for a small fee. I am quit
sure that this information, by it's very nature will localize individuals
and families nearly as well as GPS.

-----Original Message-----
From: Tony Bartoletti []
Sent: Monday, June 11, 2001 4:31 PM
Subject: Re: [iwar] PRIVACY Forum Digest V10 #04 (fwd)

At 11:46 AM 6/11/01 -0700, I wrote:

>"Perception Management" (definitely an IWAR topic), is obviously a major
>tool in the battles over privacy.

Related to privacy, I just read a NY Times front page column about how
cable and satellite broadcasters expect, by next year, to begin targeting
commercials to each home, based upon the perceived age, race, ethnicity or
viewing habits of that household.  Neighbors might watch the same TV
program, but see different commercials.  The article gave examples such as
high-income families seeing ads for Nordstroms, while less-off families see
Walmart ads.

Something about this doesn't sit right with me.

Aside from privacy, this seems to effect a strange and additional force of
balkanization of the society.  And moreover, it adds to the trend that "we
know what you want", rather than allowing the receiving party to decide and

Sorry if this diverges from IWAR a bit.


Tony Bartoletti 925-422-3881 <>
Information Operations, Warfare and Assurance Center
Lawrence Livermore National Laboratory
Livermore, CA 94551-9900


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